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B-23A-3, The Ascent Paradigm, No. 1, Jalan SS7/26A, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
Essentials of Customer-Centric Product Management
Overview
Customer-centricity is imperative in today’s business environment. Companies, from startups to scaleups, are leaning in to customer-centricity to spur the creation of compelling value proposition and to serve as a key strategic differentiator in the marketplace.
This introductory programme is designed to cultivate customer-centric mindset and sharpen essential product management skill sets for practicing and aspiring product managers. It covers a range of product management work, from user interview to product requirement document to roadmapping to prioritization to user experience and metrics. It consists of interactive lectures and exercises to encourage active learning and inquisitiveness.
The intended outcome of this programme is to inspire participants to anchor their product management work to customer-centricity and focus on delivering products that can delight customers, leading to increased satisfaction and loyalty.
Duration
1 Day
Audience Profile
Product managers, product development teams, and other stakeholders who wants to better understand how to implement a more customer-centric product management cycle.These may include executives, marketing teams, sales teams, and customer support teams, among others.
Pre-requisite
None
Course Outlines
- Learn the necessary mindset and skill sets to become more customer-centric.
- Provide a solid foundation for product management work.
- Learn the important tools and methods of product management such as roadmapping, prioritization and product requirement document.
This module emphasizes and reiterates the importance of continuous improvements and how to implement into the product management workflow.
Outcome
- Product managers will learn the necessary mindset and skill sets to become more customer-centric. This provides a solid foundation for product management work.
- Learn the important tools and methods of product management such as roadmapping, prioritization and product requirement document. This helps product managers to become more effective and productive in delivering products that will delight customers.
- Grasp the importance of continuous improvements and how to implement into the product management workflow.
- Learn how to identify opportunities, prioritize them and then transform them into great product byaligning product to customer needs and business goals
- Learn how to adopt growth mindset and practice design thinking methodology to develop and deliver product that can delight customers.
RM
699
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Certification
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